Three influencers were invited to tell their personal experience with Dyson beauty products and how their lives are affected by them for Mother’s Day. A series of social films were created in attempt to improve online advocacy for Dyson’s beauty products in Australia under #StyledwithDyson. While the stories were unscripted, they all follow the same flow: opening statement – talent intro – product intro – product benefits – personal story – product reminder – closing statement. This structure ensured that all films worked together as a series with consistent narrative framework that thread them together while each story was unique to the talent.

Deliverables: Social content