White Day is an Asian Valentine’s Day practised in Korea, Japan and Taiwan. On the day, men give gifts to women and the typical gift items are flowers, chocolates and jewellery. Choosing a gifting is a daunting task men in Korea. They are under immense pressure to guess what women want or else they’ll face the consequences. The campaign reminded Korean men that choosing a wrong gift could have them end up being a single on Black Day (a Korea-specific day for singles to console their lonely hearts). Dyson Supersonic is the perfect give to save the day.

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